Insurance company Admiral Group has joined forces with employment, skills and rehabilitation provider Working Links to proactively combat local unemployment in the city and support people to get back onto the payroll.
The company has implemented a new approach to recruitment for its call centre, tailored to support people who might lack confidence and some personal skills necessary to succeed in a mainstream recruitment process.
Working Links, which delivers the Work Programme initiative across Wales to help unemployed people find work, created a new training ‘routeway’ to help its customers with the recruitment process and get a feel for the company they might be working for.
The revamped process is more targeted and supportive, enabling customers who are long term unemployed to showcase their hidden strengths, engaging personalities and willingness to secure a career rather than just a one-off interview.
Rhian Chilvers, recruitment officer at Admiral Group, said: “As a company we have a very open approach we welcome any applications and take each one on a case by case basis.
Working Links has offered an alternate recruitment path. We have been able to tap into a pool of job seekers who may not have approached us before.
“We use the recruitment process to see the potential in people and offer them an opportunity to take it forward with our support.”
One of the new recruits is Brian Mortimer, 36. He said: “I was unemployed for a month or two and Working Links set me up for the interview. I felt well prepared for the interview and now it’s much better being back in work – I have more money to do the things I want and have a bit more confidence.”
Heidi Howells, employer services consultant at Working Links, said: “It’s great to work with a big company like Admiral, feed into their recruitment process and give opportunities to local people who have been out of work for considerable periods of time. We hope to continue the relationship and help even more people get back to work.”